<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>bellacreative</title><description>bellacreative</description><link>https://www.bellacreative.com.au/blog</link><item><title>Fighting killer diseases with amazing innovation</title><description><![CDATA[So proud of this video I wrote and directed for the Charles Perkins centre last year. Such a fantastic centre at the cutting edge of treating obesity, diabetes and cardio vascular disease here in Sydney and beyond. Well done Sydney Uni!<img src="http://img.youtube.com/vi/ErTPE7astOM/mqdefault.jpg"/>]]></description><dc:creator>Belle Lightfoot</dc:creator><link>https://www.bellacreative.com.au/single-post/2015/08/24/Fighting-killer-diseases-with-amazing-innovation</link><guid>https://www.bellacreative.com.au/single-post/2015/08/24/Fighting-killer-diseases-with-amazing-innovation</guid><pubDate>Mon, 24 Aug 2015 04:18:29 +0000</pubDate><content:encoded><![CDATA[<div><div>So proud of this video I wrote and directed for the Charles Perkins centre last year. Such a fantastic centre at the cutting edge of treating obesity, diabetes and cardio vascular disease here in Sydney and beyond. Well done Sydney Uni! </div><iframe src="https://www.youtube.com/embed/ErTPE7astOM"/></div>]]></content:encoded></item><item><title>Volvo - made by Sweden (and Cream)</title><description><![CDATA[Earlier this year I pitched with Cream Communications to produce launch events for the all new XC90, the latest and most luxurious SUV from the Swedish car manufacturer, Volvo. We were up against larger, more established comms agencies but won the day with our strategic creative that took into account the company brand postioning, the cars features and benefits and combined that with a swedish aesthetic to create events and spaces totally idiosyncratic to the XC90. The first events were held in<img src="http://static.wixstatic.com/media/e0b4b5_05df33313c664c7a9dfb202bd55d1e6b.jpg"/>]]></description><dc:creator>Belle Lightfoot</dc:creator><link>https://www.bellacreative.com.au/single-post/2015/08/17/Volvo-made-by-Sweden-and-Cream</link><guid>https://www.bellacreative.com.au/single-post/2015/08/17/Volvo-made-by-Sweden-and-Cream</guid><pubDate>Mon, 17 Aug 2015 08:34:00 +0000</pubDate><content:encoded><![CDATA[<div><div>Earlier this year I pitched with Cream Communications to produce launch events for the all new XC90, the latest and most luxurious SUV from the Swedish car manufacturer, Volvo. We were up against larger, more established comms agencies but won the day with our strategic creative that took into account the company brand postioning, the cars features and benefits and combined that with a swedish aesthetic to create events and spaces totally idiosyncratic to the XC90. The first events were held in every major city (during May and June) offering potential customers around the country a sneak preview of this stylish and highly innovative car. Final launch events were held in August, in Canberra, to press, trade and industry.</div><img src="http://static.wixstatic.com/media/e0b4b5_05df33313c664c7a9dfb202bd55d1e6b.jpg"/></div>]]></content:encoded></item></channel></rss>