Volvo - made by Sweden (and Cream)
Earlier this year I pitched with Cream Communications to produce launch events for the all new XC90, the latest and most luxurious SUV from the Swedish car manufacturer, Volvo. We were up against larger, more established comms agencies but won the day with our strategic creative that took into account the company brand postioning, the cars features and benefits and combined that with a swedish aesthetic to create events and spaces totally idiosyncratic to the XC90. The first events were held in every major city (during May and June) offering potential customers around the country a sneak preview of this stylish and highly innovative car. Final launch events were held in August, in Canberra, to press, trade and industry.