I’m a spinner of yarns, a raconteuse, a weaver of ideas that spark emotions, feelings, and reactions.

I'm also an award-winning creative, show, and content director with over 30 years in advertising, brand communication, and event production. A storyteller, lateral thinker, idea generator, and strategic visionary, known for distinctive creative direction, powerful show direction, and compelling content, including writing and video direction.

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Starting with music videos and TV commercials, I expanded into brand communication and events. I show directed the 2018 Invictus Games' ceremonies, viewed by 80 million worldwide. During COVID-19, my work won Campaign Asia's Best Brand Experience in 2020 and 2021, Transform Awards' Best Brand Experience in 2021, and the Australian Event Awards' Event of the Year and Best Small Virtual Event in 2021.

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Storytelling, in my world, happens on screens, at awards shows, in arenas, or broadcast to millions. It can manifest as a song, a video, images, a speech, a complex VR/AR installation, a simple poster, or thousands of performers on stage. And yes, I have used interpretive dance to tell a story. If the audience laughs, cheers, takes notes, looks in wonder, nods, claps, gasps, or even cries… then my job is done.

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As an amateur musician and photographer, I’m passionate about promoting Australian talent, especially First Nations culture and performers. I thrive in collaborative environments that empower creativity through respect and mutual support, relishing opportunities to work with fellow creatives and craft memorable stories and experiences.

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Based in Sydney, I’ve worked worldwide, particularly in Asia. I also adore dogs and Asian food, and I’m obsessed with old Kung Fu movies, learning Spanish, and rock autobiographies.