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I’m a storyteller, a lateral thinker, an ideas person and a strategic creative known for unique creative direction, powerful show direction and compelling content production, including writing & video directing.

I create virtual and real-life experiences, campaigns, content and spaces designed to make people feel something - excited, positive, curious, inspired, proud –  simultaneously delivering what clients want to say. Whether it’s an internal kick-off for a thousand employees, an experience bringing a brand to life, a video profiling a company or a celebration involving hundreds of performers being broadcast to millions. I approach all creative solutions holistically - knowing that communicating with people, touching their hearts and minds, is about connecting to them emotionally as well as intellectually.

I started in music videos and TVCs and moved into brand communications, public and corporate events. Recently, I was Show Director on the opening and closing ceremonies of the Invictus Games in 2018 (broadcast to 80 million people) and I was Creative and Show Director on a 2021 EY project that won multiple awards.

Other recent projects include; Multiple videos for the NSW Land and Housing Corporation, Kmart hybrid/live conferences, CBA company-wide awards shows, EY Arts sponsorship broadcasts, videos and events and GM Specialty Vehicles launches, amongst others.

I love being part of a creative team and believe in a culture that promotes creativity through empowerment and respect. I also love having people to bounce ideas off and collaborate with. It’s always so much more fun than doing it alone…like most things in life!

I'm based in Sydney but have worked all over the world particularly in Asia. 

I am

A lateral thinker 

A story teller

An ideas person

A strategic creative

A team builder and player

A mentor and guide

A people person

The client's partner

Owner of a sense of humour

Hard working and energetic

Passionate and curious

A bit of a stirrer :)