I am an award-winning creative, show and content director with over 30 years’ experience in advertising, brand communication, event and content production. 

More than a creative, I am a storyteller, lateral thinker, idea generator, and strategic visionary. My industry reputation is built on delivering distinctive creative direction, powerful show direction, and compelling content, including my talents in writing and video direction. 

My journey started with music videos and TV commercials, expanding into brand communication and public and corporate events. Notably, I show directed the 2018 Invictus Games' opening and closing ceremonies, viewed by 80 million worldwide. Recently, I earned accolades for my work during COVID-19, winning Campaign Asia's Best Brand Experience in 2020 and 2021, Transform Awards' Best Brand Experience in 2021, and the Australian Event Awards' Event of the Year and Best Small Virtual Event in 2021.

As an amateur musician and photographer, I am passionate about promoting Australian talent, and I especially love our rich First Nations culture and performers.

Thriving in collaborative creative environments, I value cultures that empower creativity through respect and mutual support. I relish the opportunity to collaborate with fellow creatives and craft imaginative, memorable stories and experiences.

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I'm based in Sydney but have worked all over the world particularly in Asia.